At Julep, we believe that buying makeup should be easy. We embrace individuality, unconventional beauty, and makeup as a medium for self expression. We believe in the power and creativity of women. Julep changes the way women perceive and purchase makeup, we believe that makeup is unique and different for each woman. Our goal is to enable customers to buy unique, quality products that suit their style at their convenience.

We carefully curated twelve months of incredible women throughout history for us to look up to, and created a years worth of makeup subscription boxes based upon their personality, accomplishments and legacy. 

Women want the freedom to express themselves with makeup that suits their individual style.

Applications

PRINT ADVERTISING 
We created posters of iconic women, looking slightly more modern with Julep makeup on, empowering women to be the
heroines on future girls' walls.​​​​​​​

INTERACTIVE SOCIAL MEDIA
Customers and fans will be to submit pictures of themselves with the hashtag #beyourownmuse to be edited by our team into a
masterpiece for the entire world to see​​​​​​​

CALENDAR APPLICATION
Building upon currently existing IPhone Calendar app and the reminders one could download from the Julep website to order your box, users will be invited to download an extension that will update every month, announcing the Muse of the Month, the theme of this month's Julep Subscription Box. It will remind users of their love for Julep and keep them excited for the months of incredible makeup to come.​​​​​​​